An acclaimed jazz guitarist and composer and client who also became a good friend, Oscar needed two online presences. One public website with which to promote his music and especially his newest album; and a hidden site (an ecard) for professional contacts. The public site features a promotional video, select tracks, an image gallery, a gig calendar, press, and an easy option to purchase Oscar’s albums–and it is chalk full with SEO. The E-card can be accessed only individually and is designed for promoters, venues, and the press to easily and quickly download materials from hi-res images to tracks to riders. For both sites we decided to prominently feature images created for the new album to set the mood for the music.