The Estate of Marek Szwarc, a recently re-discovered, yet during his lifetime prominent Polish artist, approached me to create an impressionistic online presence of his work. The idea was to give a visitor to the site the feeling of looking through a precious book of Szwarc’s work. Rather than trying to show all of Szwarc’s oeuvre we decided to feature a carefully curated selection of works in order tell more of a story about Szwarc’s artistic arch. The site also needed to be in English and French make it more accessible.
A friend and fellow entrepreneur, Catherine wanted to start an online e-commerce business for young collectors that would feature one artist per month. The site needed to be clean, give potential buyers a quick and welcoming introduction to the selected artist’s work, give them the opportunity to browse past artists, provide an easy way of taking the conversation offline and into the studio, while also making it easy purchase the art work. Catherine wanted the site to stand apart from other e-commerce art site by focusing on a well curated group of artist she personally admires and offering the visitor the opportunity to build a relationship to the art and the artist rather than treating the art as a commodity. It also needed to be fun.