A newly established school in Brooklyn needed a site that would provide easy access to information with a design that was a reflection of the character of the school and an inviting online presence for parents interested in sending their children to the school. It was also important to find a way to present a lot of informational writing in such a way that made it accessible for website users.
The Deutscher Verein New York was founded over a century ago and its members are among New York’s German business, medical, and legal elite. To remain up-to-date with technology, the club approached me to update both the look and the functionality of its existing website. The new features include a members only area with a members directory, a messaging system and an online dues payment system, with many useful automated features to manage membership. Additionally, we added an online events registration module, that we customized to meet the specific needs of a members organization.
A friend and fellow entrepreneur, Catherine wanted to start an online e-commerce business for young collectors that would feature one artist per month. The site needed to be clean, give potential buyers a quick and welcoming introduction to the selected artist’s work, give them the opportunity to browse past artists, provide an easy way of taking the conversation offline and into the studio, while also making it easy purchase the art work. Catherine wanted the site to stand apart from other e-commerce art site by focusing on a well curated group of artist she personally admires and offering the visitor the opportunity to build a relationship to the art and the artist rather than treating the art as a commodity. It also needed to be fun.