A joint venture with CityKinder this site serves as a marketplace for anything German in New York. The design needed to match the design of the mothership while giving it a bit more of a marketplace feel. The site is designed so that users can easily post listings, both free and paid listings and that it is inviting and easy to navigate for the site visitors, along with a built in messaging system.
A newly established school in Brooklyn needed a site that would provide easy access to information with a design that was a reflection of the character of the school and an inviting online presence for parents interested in sending their children to the school. It was also important to find a way to present a lot of informational writing in such a way that made it accessible for website users.
An artist website for a media artist who needed a site that would serve both as a full archive of all his work that is easy to navigate and provides quick access to information without looking academic. The site also needed to subtly reflect the bold work of the artist.
A new quarterly online literary magazine, that has as it’s “front cover” an artist film. The page opens with the film and then via the logo you can access the table of contents and the writing, while the film continues to play in the background without interruption. The reader at any time can close the text box to view just the film again.
The Deutscher Verein New York was founded over a century ago and its members are among New York’s German business, medical, and legal elite. To remain up-to-date with technology, the club approached me to update both the look and the functionality of its existing website. The new features include a members only area with a members directory, a messaging system and an online dues payment system, with many useful automated features to manage membership. Additionally, we added an online events registration module, that we customized to meet the specific needs of a members organization.
An acclaimed jazz guitarist and composer and client who also became a good friend, Oscar needed two online presences. One public website with which to promote his music and especially his newest album; and a hidden site (an ecard) for professional contacts. The public site features a promotional video, select tracks, an image gallery, a gig calendar, press, and an easy option to purchase Oscar’s albums–and it is chalk full with SEO. The E-card can be accessed only individually and is designed for promoters, venues, and the press to easily and quickly download materials from hi-res images to tracks to riders. For both sites we decided to prominently feature images created for the new album to set the mood for the music.
The Estate of Marek Szwarc, a recently re-discovered, yet during his lifetime prominent Polish artist, approached me to create an impressionistic online presence of his work. The idea was to give a visitor to the site the feeling of looking through a precious book of Szwarc’s work. Rather than trying to show all of Szwarc’s oeuvre we decided to feature a carefully curated selection of works in order tell more of a story about Szwarc’s artistic arch. The site also needed to be in English and French make it more accessible.
John, an established commerical product photographer needed to establish a new web presence to promote his architectural photography. The site needed to have an entirely different feel from his previous website, it needed present the images in superb quality, provide an opportunity to purchase images off the site, whil at the same time protecting the images from being downloaded illegially. We decided to use the professional photographer platform Photoshelter which offers all of these functions, tweak it to meet our aesthetic goals and fill it up to the rim with SEO goodness.
As a multidisciplinary artist who often is showing her work on the go in the notoriously impatient art world, Raphaele needed a site that would look good on tablet and mobile and give viewers an instant visual introduction to her diverse and project-based work. Additionally, she needed a way of presenting the many different aspects that go into a project while keeping the design clean and elegant.
In order for potential vacationers to find and then book the stunning Villa St. Martin, its owners understood that the Villa first of all needed its own online presence. But they were entirely new to the notion of a website, I also guided the clients through the often intimidating steps from selecting a domain name through the entire online registration process, hosting, etc. I also advised them on the site’s content, SEO, and promoting the Villa on other vacation rental sites.
The design is website is intentionally very spare to match the Bauhaus style of the house and to give the villa a lot of space to present itself.
A friend and fellow entrepreneur, Catherine wanted to start an online e-commerce business for young collectors that would feature one artist per month. The site needed to be clean, give potential buyers a quick and welcoming introduction to the selected artist’s work, give them the opportunity to browse past artists, provide an easy way of taking the conversation offline and into the studio, while also making it easy purchase the art work. Catherine wanted the site to stand apart from other e-commerce art site by focusing on a well curated group of artist she personally admires and offering the visitor the opportunity to build a relationship to the art and the artist rather than treating the art as a commodity. It also needed to be fun.
For this project I was in charge of transferring an existing site and design from an outdated CMS to WordPress, to allow for better SEO, a user-friendly backend, and a responsive layout. We used the transfer as an opportunity to reorganize and update the site’s content and tweak the design subtly to give the site a bit more of a cleaner look. We also added an online shop and an event calendar.